Privacy Policy

Introduction

This Privacy Policy explains how pure-grove ("we," "us," or "our") collects, uses, and protects information when you use our website and services. We are committed to protecting your privacy and handling your data transparently.

Information We Collect

Personal Information

When you use our booking forms or contact us, we may collect:

• Your name
• Email address
• Information about your pet (species, breed, age, health concerns)
• Service preferences and appointment details
• Communication history with our team

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on each page
• Referring website addresses

How We Use Your Information

We use the information we collect for the following purposes:

• Processing and managing service appointments
• Communicating with you about your pet's care
• Maintaining records of services provided
• Improving our services and website functionality
• Responding to inquiries and providing customer support
• Complying with legal obligations

Legal Basis for Processing

Under applicable data protection law, we process your personal information based on:

• Contractual necessity: Processing required to provide services you've requested
• Consent: Where you have explicitly agreed to specific data processing activities
• Legitimate interests: For business operations, fraud prevention, and service improvement
• Legal obligations: Compliance with laws and regulations

Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: Trusted third parties who assist with business operations (e.g., email services, appointment scheduling software)
• Legal requirements: When required by law, court order, or government authority
• Business transfers: In connection with a merger, acquisition, or sale of assets
• With your consent: Any other sharing will be done only with your explicit permission

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Client records: Retained for 7 years after last service
• Website usage data: Typically retained for 24 months
• Marketing communications: Until you unsubscribe or request deletion

Your Rights

Under data protection law, you have the following rights:

• Access: Request a copy of personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information
• Restriction: Request limitation of processing in certain circumstances
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Withdraw previously given consent at any time

To exercise these rights, contact us at [email protected]

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure with encryption
• Access controls limiting data access to authorized personnel
• Regular security assessments and updates
• Staff training on data protection practices

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For detailed information about our cookie practices, please see our Cookies Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or sending an email to registered users.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

pure-grove
42 Ashford Lane
London W8 7RG
United Kingdom
Email: [email protected]